Purpose Director

of Range & Product Development

The Power of Purpose

I bring new perspective and insights, working from the outside in – leading your business into the future. With the knowledge and core values from your past I will connect your business to a clear purpose that takes you to the frontline of the modern world. 

What I do:
Range development
Product development
Communication solutions
Consumer need analysis

Inside Purpose Stories you can read more about the projects I’ve led.

Purpose stories

The purposes stories are all representative for connecting a product to consumer needs in everyday life, creating something timeless and thought through. Every time you look at a product opportunity or a consumer need – the process is always the same – but in my role as a Purpose Director I engage myself in all the governing parameters and without ever letting my consumer focus shift.

Be Curious

There is only one way to find out what I can do for you, ask me.