The Power of Purpose
I bring new perspective and insights, working from the outside in – leading your business into the future. With the knowledge and core values from your past I will connect your business to a clear purpose that takes you to the frontline of the modern world.
What I do:
Consumer need analysis
Inside Purpose Stories you can read more about the projects I’ve led.
The purposes stories are all representative for connecting a product to consumer needs in everyday life, creating something timeless and thought through. Every time you look at a product opportunity or a consumer need – the process is always the same – but in my role as a Purpose Director I engage myself in all the governing parameters and without ever letting my consumer focus shift.